Brand Marketing and Consulting Company Cairo Egypt

In 1996, Marketing Mix was established as Egypt's first marketing consultancy firm to be founded by marketing practitioners with FMCG background. Since its inception, Marketing Mix has played a key role in successfully turning around many businesses in Egypt and launching new products, the majority of which are taught at major universities as case studies.

Today, after 15 years of success in the Egyptian market, the success stories continue with a large successful track record and experience in diversified fields, such as FMCGs, Personal Care Products, Telecommunication, Financial Services, B2B industrial products and many others.

Steps for results

Step 1: Understand the business

Gather relevant information concerning the service category from the company and from the market
Work on detailed market and competitive analysis using available research tools and methodologies

Step 2: Understand the consumer

To best understand the consumers, Marketing Mix partners with the top specialized research agencies to carry out the needed qualitative and/or quantitative consumer research to achieve the needed research objectives such as:

Assessing consumers’ habits and attitudes
Identifying consumers’ perception on the major market players including our product
Identifying the problem areas
Exploring the opportunities and differential advantages
Testing new concepts

Step 3: Develop marketing plan

Develop a detailed and comprehensive Marketing plan for the brand.

Plan Elements:

Executive Summary
Situational Analysis
Business and marketing objectives
Positioning statement
Target Market
Marketing strategies
Marketing programs & plans
Programs’ Calendar
Proposed budget

Step 4: Supervise plan implementation

Qualify third parties for the implementation of the different approved activities and programs
Ensure compliance with the approved programs’ objectives
Ensure that top standards are met in the execution