Randa I. Abdou speaks about Impact at Endeavor Egypt’s “How I See It: Experiences Shared” event celebrating Global Entrepreneurship Week 2010.
Randa I. Abdou is the CoFounder & CEO of Creative Lab Advertising and Marketing Mix Consultants.
November 5, 2010.
Townhouse Gallery, Cairo.
In 1996, Marketing Mix was established as Egypt's first marketing consultancy firm to be founded by marketing practitioners with FMCG background. Since its inception, Marketing Mix has played a key role in successfully turning around many businesses in Egypt and launching new products, the majority of which are taught at major universities as case studies.
Today, after 15 years of success in the Egyptian market, the success stories continue with a large successful track record and experience in diversified fields, such as FMCGs, Personal Care Products, Telecommunication, Financial Services, B2B industrial products and many others.
