Marketing Mix

In 1996, Marketing Mix was established as Egypt’s first marketing consultancy firm to be founded by marketing practitioners with FMCG background. Since its inception, Marketing Mix has played a key role in successfully turning around many businesses in Egypt and launching new products, the majority of which are taught at major universities as case studies.

Today, after more than 13 years of success in the Egyptian market, the success stories continue with a large successful track record and experience in diversified fields, such as FMCGs, Personal Care Products, Telecommunication, Financial Services, B2B industrial products and many others.

Marketing Mix

Formulae for Results

Marketing Mix can either act as your company’s “outsourced marketing department”, or partner with your in house marketing department to provide you with an external point of view and a fresh look to the market.

In all cases, our expertise and experience across the full range of marketing activities enables us to deliver the needed effective integrated marketing & communication solutions. We will handle all your marketing activities, to ensure that all the activities you undertake are focused on achieving your company’s ultimate business goals.

The plans/solutions we give you are flexible & reviewed regularly as the market environment around them changes.

Below, are some of the areas where Marketing Mix has a successful track record of results:

Brand Architecture

It is the structure of brands within an organizational entity, It is the way in which the brands within a company’s portfolio are related to, and differentiated from, on another. Marketing Mix will help you define the different leagues of branding within the organization; how the corporate brand and sub-brands relate to and support each other; and how the sub-brands reflect or reinforce the core purpose of the corporate brand to which they belong.

Branding / Brand Identity

No matter how big or small your business is: Your corporate identity or ‘BRAND’ influences the opinion of your customers and potential customers about your business. Marketing Mix will help you capture what your branding is about and the reason why your customers buy from you. We’ll then use this to develop a brand identity that can be used in all your marketing materials and across your business to ensure that you deliver your brand promise to your customers.

New Market/Segment Development

If you have an idea about a new market, you believe you could enter and prefer to have a specialized external marketing view of the idea; Marketing Mix will help in ensuring a successful plan for a New Market/Segment Development. The plan will be customized to your requirements, time scales & budgets.

New Business/ Line Extension

Whether you have an existing business and wish to extend it or create an adjacent one, it is crucial to have a detailed plan at an early stage to maximize the benefits from the existing equity and avoid costly errors that could jeopardize the existing business. Marketing Mix will help you in successfully creating your New Business/ Line Extension.

Portfolio Optimization

If you feel your product range & prices are not best suited to maximize market share across the different categories, there may be some gaps in your range or some product lines that are not required. Marketing Mix will reassess your Product Range to achieve the best Portfolio Optimization which will result in increased sales and significant profit improvement.