Working in homogeneous partnership with our clients leads to effectively combining all the elements together to reach & supersede the needed results.
Rotato:
In 2008, in the highly saturated potato chips market, Marketing Mix succeeded to launch the newest chips brand to the Egyptian Market. Rotato made unprecedented success as not a single brand has succeeded to enter this highly competitive market in the past 10 years. Rotato, since its launch took 15 % market share from the Giant Chipsy. Now Rotato is the new kid in the block in less than a year and is a strong number 2 potato chips brand.
Express:
In 2002, We Successfully created & launched Express, the new Dial Up (at the time) by the leading IT infrastructure company NOL. With an aggressive targeted Marketing & communication plan, Express became a strong number 2 in the market in only 8 months from the launch.
BM Card:
For the 1 st time, Marketing Mix successfully introduced BM card as Egypt’s first youth debit card targeting 16+. It became the most successful card for youth in Egypt & reached an unprecedented number of 150,000 new subscribers in less than 18 months.
Molto:
Marketing Mix successfully launched the one and foremost packed croissant brand, Molto, which changed the snacking scene in Egypt & became the generic name of the category .
Chipsy:
Chipsy was the sole player in the huge salty potato based snacks in Egypt for more than 20 years, until PepsiCo decided to launch its world-renowned Lay’s brand to the Egyptian consumers. In 1998 after spending millions to remedy the brand’s “nose dive” drop in market share, but to no avail, Chipsy decided to resort to the expertise of Marketing Mix’ consultancy and its advertising services. It took PepsiCo less than two years, to accept that the “New Chipsy” represented an unbeatable competition, and thus decided to acquire it in 2000 at 3 times its stock value .
Bake Rolls:
After the success of Molto, Marketing Mix worked with Edita on launching another mega success, BAKE ROLLS “salty crackers”. BAKE ROLLS created a new differentiated category in the potato chips strongly dominated salty snacks market.
Lion Chips:
Another successful buyout of a local company by a multinational in the potato chips market. After successfully cementing the # 2 position in the face of fierce competition from Chipsy & Lay’s and growing from 12% to almost 20% market share, Lion Potato chips became an attractive investment opportunity & market entry in the snacks market by Americana Group.
Maximum:
In only 3 months, after the successful launch of the product with the help of Marketing Mix, its shares reached 70% of the date filled biscuits market in Egypt.
Bisco Misr:
Marketing Mix successfully re-launched a rationalized biscuits portfolio, which achieved capacity maximization for the company.
El Misrieen:
For the 1 st time, Marketing Mix created for El Misrieen Company, the packed & branded baramily white cheese market which did not exist back in 98. Today all competitors followed suit. Baramily now constitutes a major share of packed white cheese market.
H’la:
After spending almost 3 years and millions of pounds on H’la, it reached only a low 2.7% of the market share. Arma decided to get the help of Marketing Mix, which in less than 2 years made a turn-around in this brand by using proper research and strongly building the brand with a series of strategic and close to the heart communication. H’la share grew its share to more than 15% in a fiercely competitive market!
Enjoy:
For the 1 st time, Marketing Mix successfully introduced the digestive yoghurt brand (Enjoy), which achieved quantum sales. Now the concept is booming in the yoghurt category and is being adopted by local as well as multinational companies.
Teama:
Teama was Marketing Mix’s 1st client in 1996. It started in the market with only one SKU, triangle cheese, that had low market perception and was ranked 5th with 13% market share. Today, Teama is the market leader with 34% share and the product range has expanded to include triangle cheese, square cheese, Spread cheese & White cheese. In addition, the company has won the award of “The Biggest food exporter in Egypt”
President:
Was launched in the Egyptian Market in 97 as premium triangle cheese with a major challenge competing with La Vache Qui Rit’s strong heritage. For the first time in Egypt, La vache qui rit’s premium leadership was lost for President whose market share today has reached 25.9 % & it comes 2nd after Teama in the total triangle cheese market. President product range has now expanded to include Triangle cheese, different flavored spread cheese jars, light triangle cheese and sliced cheese.
Sparkle:
It took Sparkle less than two years to become the number one shampoo brand in Egypt in 2002 with a market share reaching 16.8 %, in a market strongly dominated by the “heavy weights” Procter & Gamble and Unilever.
Eva Skin Creams:
Marketing Mix helped Eva to relaunch with an image uplift for Eva Skin Cream products that strengthened and maintained market leadership against major multinational competition.
Man Look:
For the 1 st time, Marketing Mix successfully created & launched a full line of male grooming cosmetics .
Ringo:
In only one year, Marketing Mix helped Ringo to generate sales that financed doubling the phone booths, thereby increasing their market share.
Telecard:
Marketing Mix brought the brand back to strong leadership, with a 50% growth for the overall business in 1 year widening the gap with the runner up.
Esso Industrial Lubes:
Achieved unprecedented growth in their market share & brand recognition.
