One for Egypt by Randa I. Abdou
This is not a commercial, this is just a message to the world
Read moreEndeavor Egypt – “How I See It” – Randa I. Abdou on Impact
Randa I. Abdou speaks about Impact at Endeavor Egypt’s “How I See It: Experiences Shared” event celebrating Global Entrepreneurship Week 2010.
Randa I. Abdou is the CoFounder & CEO of Creative Lab Advertising and Marketing Mix Consultants.
November 5, 2010.
Townhouse Gallery, Cairo.
About Randa Abdu the CEO and founder of Marketing Mix
When Randa Abdou’s employer—PepsiCo Foods in Cairo, Egypt—offered her a new position in the mid-’90s that would take her out of her beloved marketing department and into business development, she was forced to make a difficult decision. She could accept the assignment—and say goodbye to the marketing work she so much enjoyed—or she could leave the company and start her own marketing consultancy. At that time, few Egyptian companies were very savvy when it came to marketing, and they had a real need for the kind of services that Randa could offer them. Says Randa, “These local companies have the technical know-how, they have distributional sales force. What they are really missing is marketing, which is building their brands.
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